The episode starts with a flashback to Ye-jin as a little girl. She watches famous actress Myung-hwa on television and copies her expressions with excitement. At first, it looks like a normal fan moment, but things quickly turn emotional when she discovers a photograph of her father with Myung-hwa.
That’s how she learns the actress is actually her mother.
It’s a heartbreaking setup because Ye-jin immediately wants a relationship with her, but their connection has to stay hidden. Seok-gyeong contacts Myung-hwa, and she agrees to meet Ye-jin privately. From there, the two begin seeing each other indoors where nobody can recognize them.
Eventually, they create a routine of phone calls every Sunday night at 8 p.m.
The drama does a good job showing how meaningful those small moments were for Ye-jin. Even though the relationship was secretive, it was still real to her.
Then everything falls apart after Myung-hwa’s accident.
Ye-jin rushes to the hospital worried about her mother and accidentally calls her “mom” in front of reporters. The reaction is immediate. Myung-hwa denies knowing her, and Ye-jin is pushed away publicly.
After that incident, the calls stop completely.
You can understand why Ye-jin still carries that pain years later.
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In the present timeline, Ye-jin still calls her mother’s old number. Instead of Myung-hwa answering, Matthew keeps picking up the phone.
He tells her she has the wrong number, but Ye-jin continues leaving messages anyway. She says she misses her mother and talks as if she hopes Myung-hwa might eventually hear her voice.
These scenes are honestly some of the strongest parts of the episode because they feel quiet and genuine compared to the more exaggerated comedy elsewhere.
The episode also introduces Jin-yi, Som-yi’s older sister, who runs a grocery store in the village.
We finally get a proper reveal of Som-yi’s scars too. The redness on her face immediately connects back to Ye-jin’s past beauty product controversy, which makes me think their stories are going to overlap more later on.
Meanwhile, Mrs. Yang continues being one of the most likable characters in the drama. She notices the local bus driver struggling to support his wife and newborn baby, so she secretly leaves money for him.
Later, the driver apologizes for his bad attitude toward the villagers.
It’s a small storyline, but it gives the village a warm atmosphere that the show really needs.
Matthew spends most of the episode exhausted and irritated.
Kwang-no catches him falling asleep while driving a tractor, which honestly feels dangerous enough to become its own crisis. Instead, the show quickly moves on to another problem: Mu-won has started building a lab around Matthew’s home without permission.
That leads to a meeting between Matthew and Eric.
During the conversation, Matthew finally introduces himself properly as Lee Hae-seok. He makes it clear that he refuses to work with L’Etoile unless he has complete control over production.
Whatever happened in the past between the companies clearly left a deep scar. The drama keeps hinting at broken promises and betrayal without fully explaining the details yet.
Still, Matthew’s answer is firm. He refuses the partnership completely.
Back at work, Ye-jin gets assigned to handle customer complaints for a marketing segment.
Of course, the angry customer turns out to be Matthew.
The funniest part is how casually the reveal happens. His profile suddenly appears on the monitor with the name Lee Hae-seok, and Ye-jin freezes.
You can instantly see regret hit her.
She remembers every awkward interaction they’ve had so far and realizes she’s been dealing with the exact person she was searching for.
Ye-jin decides to visit Matthew and personally deal with his complaint about the hot tub.
This leads to one of the strangest scenes in the episode.
To prove the hot tub works properly, she tickles him so he starts sweating. I understand the scene was supposed to create romantic tension, but it feels too forced this early in their relationship.
The chemistry between them works better during quieter conversations than during exaggerated comedy moments like this.
Still, the meeting does bring them slightly closer before Matthew immediately becomes distant again after realizing she knows his real identity.
Even after getting rejected, Ye-jin refuses to leave Deokpung.
She helps out at the mushroom farm and continues trying to convince Matthew to work with L’Etoile. Matthew repeatedly tells her he cannot trust the company anymore, but she refuses to give up.
Then comes another awkward comedy moment.
Ye-jin tries to force her way through his gate, loses balance, and breaks her arm.
The scene looks more ridiculous than funny, but the injury does become important later.
That same night, Matthew watches Ye-jin continue a live broadcast while hiding how much pain she’s in. Despite the broken arm, she keeps smiling and working.
For the first time, Matthew looks genuinely affected by her determination.
After she leaves, he quietly pulls her proposal out of the trash.
That tiny moment says more than any long speech could.
The emotional highlight of the episode arrives near the end.
Ye-jin discovers that Myung-hwa actually tried to contact her after the hospital scandal years ago. However, Seok-gyeong stopped her.
He told Myung-hwa not to see Ye-jin anymore because he believed it would only hurt his daughter further.
From his perspective, maybe he thought he was protecting her.
But for Ye-jin, it feels like another betrayal.
She spent years believing her mother abandoned her completely, only to learn her father made that choice for her.
It’s easy to understand why she reacts so angrily.
Late at night, Ye-jin calls Matthew again while half-asleep.
This time, she reveals her identity while speaking emotionally as though she’s talking directly to her mother. Matthew assumes she’s drunk and prepares to hang up, but suddenly he hears glass shattering.
Then the call cuts off.
Matthew immediately senses something is wrong.
Meanwhile, Ye-jin wanders outside in a sleep-deprived daze and steps into the road without noticing an approaching car.
Just before impact, Matthew grabs her and pulls her away.
The episode cuts to black right there, and honestly, it’s probably the strongest cliffhanger the drama has had so far.
Final Thoughts
Episode 3 feels uneven at times, especially during the exaggerated comedy scenes. The pacing also slows down because the story keeps circling around Matthew refusing L’Etoile’s offer without revealing the full history behind his anger.
Still, the emotional material is much stronger this week.
Ye-jin’s complicated relationship with her mother adds depth to her character, and the final scenes finally give the romance more emotional weight.
Mrs. Yang continues to bring warmth to the drama, while Matthew slowly starts lowering his guard around Ye-jin even if he refuses to admit it yet.
The episode may stumble occasionally, but the ending definitely makes it easier to jump straight into the next one.
Sold Out On You Episode 2 | Sold Out On You Episode 4